Day 139 of 100

Day 139: Wedding planning is a funny time. (📷: @im_avoiding_growing_up) Preorders coming this summer! 👰🏻😆

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Day 139 of 100

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Relevance, Consistency, and 4 Other Keys that Matter to B2B Branding

I’m always in awe when companies have successful out-of-the-norm branding strategies. (Currently, my favorite campaign is a music video, about roommates, with Steph Curry…from Brita, the water filter in my fridge. Like what?) When companies manage to break through the noise, you get people, like me, to praise their successes. That’s more marketing on top of the already great marketing! The argument, however, is that it’s often easier for B2C companies to be creative than B2B companies. While that may be true, I argue that whether B2B or B2C, branding success comes from the appeal to make an emotional connection in order to show impact. That said, here are 6 keys that I found that matter to B2B branding success.

1. WHY RELEVANCE MATTERS

Adobe is changing the world through digital experiences. They help businesses across industries create, deliver, and optimize content and applications. When they wanted to be seen with the marketing executives, they took over where marketing leaders get their information.

  • Adobe leveraged CMO.com’s content hub to shift buyer perception for Ominture’s (acquired by Adobe) target audience.
  • Today, CMO.com is recognized as one of the leading content marketing hubs in the world, allowing Adobe to keep its brand name top of mind among businesses who need marketing solutions.

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Relevance, Consistency, and 4 Other Keys that Matter to B2B Branding